|Consulting & Promotion|
Our Internet and World Wide Web Consulting & Promotion services range from web site
planning to online marketing and publicity strategies. Please feel free to send requests using our contact form. Our Specific Internet and web consulting services include:
Too many web sites begin without basic questions being asked and answered. Who is the
target audience? What are the goals the site should achieve? Instead, often all that's specified is that a
site have all the multimedia "toys" and graphics to make it look flash. It's a recipe for disaster, causing
a company to measure its progress on the web only by "hits" or other terms that may be meaningless.
We want you on the web with a solid game plan, one that sets up a site to achieve specific goals, so that
you can measure success. Working independently or with your web design firm, we'll ask a variety of
questions about your operations, the type of marketing materials you already have, and the audiences
you already try to reach. We'll suggest new ideas that make sense for the web medium and that will
achieve your goals. From this consultation, a plan for building your web site will emerge. As
required, it will be detailed in a visual outline of all the pages in your site, as well as a description of
each page and how it will be produced. As much as possible, future expansion and needs will be
addressed. In short, you will have a blueprint for success.
Our focus as a web developer is on web site accessibility. Too many designers seem to
forget that the bulk of Internet users view the web at slow modem speeds. Multimedia is often poorly
implemented. Sites often lack flow to direct visitors toward key areas of contact. We will review your
site and suggest solutions toward improving accessibility and flow, always with an eye toward
achieving your goals.
Good "search engine design" can help your web pages do better in search engine results.
Bad search engine design can cause you to be ranked poorly or not to be listed at all. We can do
everything from advising you on design issues to performing actual search engine submissions.
We don't provide a "list your site in 100 search engines and directories"-type service. Our
goal as a consultancy is to help you develop a comprehensive strategy to turn your web presence into
online and offline publicity. We will identify places that your target audiences frequent online, then
partner you with qualified online publicity specialists to handle your Internet needs. We will work with
your existing PR agencies so they understand how to leverage your web presence in the traditional
media, be it radio, TV or print. We will also work with your web design or management company to
plan promotions or develop your site to tap into both traditional and online venues of publicity.
There's absolutely wonderful information about who visits your web site and how they find it. It's
recorded in your web site's log files, but analysis of this information often neglected. Some of the log
information is crucial for evaluating your online and offline publicity efforts. We will work with your
web providers to ensure you are being provided with decent reports based on your logs. We will also
work with you to perform in-depth reviews as needed to evaluate success.
Dynamic companies require in-depth data, delivered in real-time. By integrating your existing databases
with the Web we can give everyone in your company, along with your clients and customers, better
information, faster and more efficiently.
When you discover that someone else has registered your name, you may feel a sense of outrage. You
may want to sue right away. But even if your rights are indisputable, is legal action always the right
course? The relationship between domain names and trademarks is unclear in many jurisdictions, and
in many cases a legal solution to a domain-name piracy would be very slow, very expensive, and of
While we cannot guarantee recovery, BusinessPower.com can often take advantage of our excellent
relations with many ccTLD administrators to achieve the best possible solution. We have had very good
success in our recovery efforts. If you have a problem with a hijacked name, you should definitely
consider our DomainNameRecovery (DNR) service first. Even if ultimately you do decide on a legal
solution, by using DomainNameRecovery you will have gathered all the pertinent information about
the case. Please call us to find out more about DomainNameRecovery.
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